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During the Ningxia YLP, participants from diverse backgrounds worked with the Yinchuan Jinhu Eco-Agriculture Tourism Company Ltd (Jinhu Enterprise) to develop a business plan to expand the enterprise’s winemaking and eco-tourism business. This initiative is aligned with the Chinese government’s policies of promoting environmental protection and community development which meets economical, social and environmental needs. In particular, the business plan addresses the issue of desertification, a major challenge in the province of Ningxia. More than 65 percent of the area suffers from desertification affecting more than 90 percent of the population.