The project is focused on the expansion of an integrated business of a vineyard, winery, agri-business and eco-tourism. The company started as an anti-desertification initiative and is the only award winning eco-tourism farm-lodge that has been converted from the desert. The company also produces a premium brand wine. There are significant benefits to society associated with this venture, namely economic opportunities for the community, gender empowerment and poverty alleviation as well as ecological benefits.